Across mobile devices and
operating systems, there are millions of apps available in app stores. App store optimization (ASO) is a method
of assuring if the app has met app store ranking criteria or not. It is vital
to improve the visibility of an app to increase downloads. To experience the boost
in the app listing, app developers and marketers needs to effectively monitor
app store optimization periodically.
Some guidelines that can boost app store optimization are:
1. Understanding
competition: It is vital to understand the customers and competition rank
in the top spot. A well formed ASO approach centers on deep understanding of
competitive settings and customers. Following are the primary points that needs
to be considered to understand customers and competition:
·
Understanding language naturally used by
customers
·
Finding out the reasons for downloading and
using the app
·
Looking at keyword list that competitors are
targeting
·
Identifying optimal keywords in consumer
research
2. Choosing
app’s icon: App’s icon is the first thing by which potential users judge
the app. People like to judge the book by its cover as it is easy and time
effective. There are few rules that can help in designing a great and unique
icon:
· It should be unique, simple and creative
·
Words usage should be avoided
· Choosing one visual element as a center piece of
icon can make a strong impression on people
·
Selecting correct size and format
· Using same icon on all platforms
3. Picking the right name for app: Picking
a right app name is also very critical for app
store optimization. Rules for selecting the appropriate app name are:
· First 25 characters should be prioritized as users
can only see the first 25 characters of name when searching on mobile devices
· Picking similar sounding names in the app stores
must be avoided to make your app name stand out of the crowd
· URL friendly characters should be used
· Using keywords in app name can help in improving
app store SEO
4. Maximizing
keywords: Keyword targeting is the secret to intensify app store
optimization SEO. There is a wide range of ASO tools to find the right keyword
for the app’s keyword list. Given below are some of the topmost platforms on
the market:
·
MobileDevHQ
·
SensorTower
·
AppTweak
·
SearchMan
·
MobileAction and etc.
5. Making a
convincing description: App’s description should be written as a
call-to-action for potential users. It should contain easy and concise language
to describe the unique benefits. It should be so convincing so as to compel the
reader to download it.
6. Polishing
screenshots: Screenshots are the chief piece of promotional material. They
can convey more about app and bring the text into life. It allows potential
customers to visualize the functionalities of app before they actually download
it. Polishing can be done by:
·
Putting high resolution images
·
Positioning the best screenshots first
·
Making use of every available screenshot
7. Picking a
category: Choosing the correct and best category for an app can make it
easier for a user to find it on app stores. Choosing the category and
sub-category with lowest competition can help the app in terms of ranking. Site
like- Sensortower can help in picking the best category.
8. Localizing
the app’s listing: Customers prefer their native language when shopping for
something even if they know English. Both
Google Play Store and iTunes App Store allows localizing the listing to make it
easier for customers to discover and read the app in different countries. This
can increase the acceptance of app or game among the customers.
9. Reviews
and ratings: Reviews and ratings play a huge role in user’s decision of
downloading the app. Positive reviews tends to increase downloads. Current
users should be encouraged to do this by sending them notifications.
10. Increasing
outside promotion to increase traffic: On-page optimization is just a
single toll in marketing kit. To bring more traffic, an online presence is
must.
11. Frequent
updating: App should frequently bring improvements and update regularly to
become more users friendly. The app comes in more attention to customers when
updated regularly and is considered to be of higher value.
12. Analyzing
and testing: This step helps in analyzing performance and testing the ways
to improve app’s app store page further, different elements needs to be tested at this
stage like screenshots, keywords etc.Performance of the app is analyzed in app store
which may call-out for some changes. After making improvements the app is again
analyzed for new results.
Thank you so much for sharing. Keep updating your blog. It will very useful to the many usersWeb Design Company Bangalore | Web Designing Company Bangalore
ReplyDeleteThe article is very detailed and easy to understand, thanks to the author devoted so much to have such good content and my content is to design web site for dich vu 4G Vinaphone
ReplyDelete